Case Study: Backcountry achieves stronger conversion and revenue growth with Netcore Unbxd

Backcountry sharpens search to match its high performance gear

Backcountry, a leading outdoor gear and apparel retailer, was struggling to make its search experience work for a large catalog that mixed technical, research-heavy products with fast-moving essentials. Its previous search setup from Constructor had issues with relevance, spelling corrections, merchandising flexibility, and visibility into performance, making it hard to match results to shopper intent and reduce manual effort.

Backcountry partnered with Netcore Unbxd to modernize product discovery with AI-driven search and smarter ranking across query types. The solution reduced merchandising overhead and improved relevance for both broad and long-tail searches, delivering results within 60 days of going live: a 7% uplift in overall site conversion, an 11% increase in demand from search sessions, and a 9% growth in revenue per session.

Backcountry

Jill Beers

Digital Merchandising Manager