Case Study: Thomas Cook increases revenue 2.5x with Netcore Smartech

Thomas Cook's Push Notification Delivery Rate Increases by 44%, Campaign Revenues by 2.5X

Thomas Cook, India’s leading Travel & Travel-related Financial Services Company, needed help improving lead conversion, customer engagement, anonymous lead retargeting, cross-sell/upsell, and acquisition costs. The brand was struggling with high follow-up costs, low engagement, low customer lifetime value, and poor push notification delivery, so it turned to Netcore Smartech for digital engagement and analytics support.

Netcore Smartech implemented web engagement, app engagement, journeys, and actionable analytics such as RFM analysis, advanced segmentation, cohorts, and funnels to deliver more relevant, cross-channel communication. The solution helped Thomas Cook retarget anonymous visitors, automate lead nurturing, and personalize campaigns across email, browser push, SMS, and web messages, driving a 2.5x increase in revenue, a 2x increase in lead generation, a 50% reduction in cost of acquisition, a 44% increase in push notification delivery rate, and a 63% increase in push CTR.

Thomas Cook