Case Study: Religare Health Insurance boosts policy renewals with Netcore Smartech

Religare Health uses Smartech to boost policy renewal stats, resulting in nearly 9.5% preponed payment

Religare Health Insurance, a specialist health insurer, needed to improve policy renewals and ensure customers renewed before their policies lapsed. The company was spending significant manual effort on repeated reminders, cross-channel follow-ups, and personalized communication across different product lines. It partnered with Netcore Smartech to streamline the renewal journey.

Netcore Smartech implemented an automated, phase-wise renewal workflow using personalized email and SMS campaigns triggered by time, channel, product, and renewal status logic. The result was zero errors, significant time and effort savings, and preponed payments from 9% of online customers and 9.5% of offline customers. Netcore Smartech also delivered strong engagement, including a 40.6% email open rate, 6.5% click rate, and nearly 2x SMS clicks for vernacular messages.

Religare Health Insurance