Case Study: Mobikwik boosts customer engagement by 266% with Netcore Smartech

Mobikwik Boosts Customer Engagement by 266% with Humorous Email Campaign

Mobikwik, India’s largest independent mobile payments network, wanted to stand out in the crowded e-wallet market, improve low email click-through rates, and build longer-term customer value instead of one-time transactions. To address this, the company worked with Netcore Smartech on an email marketing-led referral campaign.

Netcore Smartech designed a humorous April Fool’s Day referral program using personalized emails, emojis, GIFs, and fake wallet-credit messages sent to friends. The campaign drove a 266% increase in customer engagement, achieved 2x the industry average referral conversion rate, and delivered a 90% reduction in cost of conversion.

Mobikwik