Case Study: Myntra achieves 60% higher email campaign performance with Netcore Smartech

How Myntra Increased their Email campaign performance by 60% through Primary Inboxing

Myntra partnered with Netcore Smartech to improve email performance and customer retention as its campaigns were losing customer attention. Many emails were landing in Promotions, and inactive users were being treated the same as active, high-propensity users, hurting engagement.

Netcore Smartech implemented its AI-based email delivery approach, including Engagers First prioritization, Send Time Optimization, and creative guidance to help achieve primary inboxing. The result was a 60% improvement in email campaign performance, open rates rising from 3.76% to 10.99%, and an overall inbox deliverability rate of 94%+, roughly 2X the industry standard.

Myntra

Aashish Kumar

Senior Manager