Case Study: HelloTravel boosts customer engagement with Netcore Smartech marketing automation

HelloTravel Boosts Customer Engagement by 115% and Reduces Cost of Acquisition by 30%

HelloTravel, a travel marketplace offering 17,000+ holiday packages from 7,000+ travel agents worldwide, wanted to send more relevant destination recommendations to prospective customers in real time. However, its email marketing was handled manually, making it slow to analyze user preferences and delay follow-up campaigns tailored to what users clicked.

Netcore Smartech implemented Email Marketing Automation for HelloTravel, including a logical follow-up workflow and a frequency capping model to send the most relevant recommendation based on the destination a user clicked. As a result, users received recommendation emails within 30 minutes, and HelloTravel saw a 115% increase in click rates and a 25% increase in open rates, significantly improving engagement.

HelloTravel