Case Study: Godrej generates 3+ lakh leads with Netcore Smartech's Free G mobile marketing platform

Godrej’s Free G Platform Generates 6+ Lakh Missed Call, 3+ Lakh Leads with Marketing Automation

Godrej, the Indian conglomerate behind 13 different brands across categories like properties, appliances, and home security, needed a better way to create awareness and capture leads across its full portfolio. With only call centers and walk-in stores as reach points, it was difficult to engage consumers and manage campaigns for multiple brands at once.

Netcore Smartech helped Godrej launch the FREE G Platform, a multi-channel mobile marketing solution using missed calls, SMS, IVR, USSD, mobisite, and Google Maps integration. The platform generated 6+ lakh missed calls, 3+ lakh leads, a 7x increase in sales versus campaign cost, and a 13% higher response rate through retargeting, and it became a permanent mobile marketing asset for Godrej.

Godrej