Case Study: GoAir achieves 8X ROI growth with Netcore Smartech

GoAir’s ROI soared to the skies with 8X growth Using Actionable Analytics to Re-engage the Customer

GoAir, one of India’s leading domestic aviation companies, needed a better way to re-engage users who dropped out during the flight-booking journey. The airline also struggled with generic email links that sent users back to the homepage, scattered customer data, and a lack of personalization based on website activity. To address these issues, GoAir partnered with Netcore Smartech and used its analytics and marketing automation capabilities.

Netcore Smartech integrated website, channel, and CRM data into a single customer view and built automated journeys using Funnel Analytics, triggered email, browser push notifications, and web messages. The solution personalized messages by search details and sent reminders to stage 2 and stage 3 drop-offs with timed follow-ups and frequency capping. As a result, GoAir achieved 9,000+ clicks on targeted promotions, 10% conversions from web messages, nearly 60% mobile browser push opt-ins, 10% higher website traffic, and an 8X increase in ROI.

GoAir