Case Study: GoAir achieves 4337% ROI increase with Netcore Smartech Marketing Automation

GoAir Increases Email Marketing ROI to 4337% using Marketing Automation

The Indian domestic airline GoAir faced significant challenges with high user dropouts during its online booking process and the limitations of its generic broadcast emails. To address this, they partnered with marketing automation vendor Netcore Smartech to implement a targeted, real-time communication strategy that would retarget users and provide a personalized experience to recover lost sales.

Netcore Smartech implemented an automated trigger-based email solution that tracked user behavior in real time. When a user abandoned their booking at the passenger details stage, a personalized email was automatically sent within 20 minutes. This email featured dynamic content like the customer's name and destination, along with a link that redirected them to their pre-filled booking. This strategy resulted in a massive 4337% increase in ROI and a 22% average open rate, dramatically improving conversion and customer experience for GoAir.

GoAir