Case Study: Emami boosts summer product sales with Netcore Smartech's SMS engagement platform

Emami Drives Crores of Sales Using Smartech's Mobile Marketing Solution

Emami, a leading FMCG personal and healthcare brand in India, needed a better way to track and measure sales performance for its summer products across a highly competitive market. Netcore Smartech helped address this challenge with an SMS-based marketing technology solution designed to capture daily sales activity from Emami’s field sales representatives.

Netcore Smartech implemented a long-code SMS program where 1,700+ sales reps sent order details in a structured format, with backend verification, product-specific keywords, and automated gratification logic for urban and rural retailers. The campaign tracked over 1 lakh retailers and shopkeepers, delivered gratifications worth ₹73 lakh, achieved a 98% top-up success rate, provided discounts worth ₹60 lakh, sold around 22 lakh summer product pieces in four months, and boosted Emami’s summer sales by 30%.

Emami