Case Study: Axis Securities achieves 20X increase in browser push opt-ins with Netcore Smartech

AxisDirect sees 20X Increase in Browser Push Notifications Opt In in a span of 180 days

Axis Securities’ retail broking arm, AxisDirect, needed a cost-effective way to re-target the large share of anonymous website visitors who browsed without being identified. Netcore Smartech helped the customer address this challenge using browser push notifications, enabling AxisDirect to reconnect with anonymous users and send triggered notifications to identified users as well.

With Netcore Smartech’s browser push notification solution, AxisDirect significantly improved engagement over 180 days, seeing a 20X increase in browser notification opt-ins and a 20X increase in clicks on browser notifications. This drove more returning traffic to the website and increased monthly traffic overall.

Axis Securities