Case Study: Warner improves guest discovery and bookings with Netcel’s Optimizely CMS and Search

Warner consolidates 1000s of data sources with Netcel to boost bookings

Warner, a heritage leisure brand offering UK short breaks, was challenged by a legacy CMS that limited its agility and ability to engage guests with personalized content. Their platform, SDL Tridion, also had a fragmented data structure that hindered site search and future personalisation efforts. To modernize their digital presence, Warner engaged vendor Netcel to re-platform using Optimizely CMS.

Netcel successfully re-platformed the site to Optimizely CMS, consolidating thousands of data sources to deliver a structured and performant site search. This solution provided a scalable framework for personalisation and cross-channel guest journeys. The vendor's work increased online bookings and engagement, streamlined backend operations, and laid the foundation for future AI-driven personalisation.

Warner