Case Study: Pets At Home powers a scalable headless experience with Netcel and Optimizely

Pets At Home establishes its first headless Optimizely experience with Netcel

Pets at Home, the UK's leading pet care brand, faced a challenge with their legacy digital infrastructure, which lacked the flexibility and scalability needed to support their evolving business needs across veterinary, retail, and online services. They partnered with vendor Netcel to rebuild their platform with the goals of integrating multiple systems, creating a seamless omnichannel experience, and empowering their internal teams to manage content at scale using a headless Optimizely CMS.

Netcel delivered a headless Optimizely experience that established the foundation for composable commerce. The solution integrated with five external platforms and provided a content experience layer for use across multiple channels. This enabled centralized digital operations across content, commerce, and customer engagement, empowered internal teams with autonomy, and positioned Pets at Home to scale their vision for a digital pet care platform.

Pets At Home