Netcel
21 Case Studies
Case Study: Charles Russell Speechlys drives digital ROI with Netcel and Optimizely
A Netcel Case Study
Charles Russell Speechlys realises form optimisation ROI in 2 months with Netcel
Charles Russell Speechlys, an international law firm, faced challenges with its legacy Optimizely implementation which limited performance, insight, and the ability to demonstrate digital ROI. To support its evolving ambitions, the firm engaged vendor Netcel to rebuild its platform, improve lead quality, and gain better attribution.
Netcel successfully migrated the client to Optimizely CMS 12, creating a modern, scalable foundation with enhanced analytics for tracking engagement and attributing revenue. The results were significant, with form completions surging dramatically and website ROI attribution climbing significantly. Netcel delivered a measurable return on investment for the form optimization in just two months, improving stakeholder confidence.
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