Case Study: Walmart accelerates recommerce and launches resale platform with NetBase Quid

Walmart - Customer Case Study

Walmart, the Fortune 50 retail giant, sought to rethink how it designs, develops and buys clothing as generational shifts made circularity and recommerce increasingly important. To guide strategy, Walmart commissioned deep market intelligence, analyzing more than 1 million social posts and news items across circular business models and segments to assess public interest, sentiment, emerging trends and category leaders.

Using NetBase Quid’s consumer and market intelligence platform, the retailer identified rising sustainability-driven buying behaviors, strong positive sentiment for sustainable design and demand for accessible services like rental, repair and refurbishing. Armed with those insights, Walmart partnered with thredUP to launch a resale platform stocked with nearly 750,000 preowned items and reported upcycling 100 million items to date, demonstrating measurable progress toward a circular apparel business.

Walmart