Case Study: Top Consulting Firm achieves comprehensive strategic risk insights on 3M with NetBase Quid

Top Consulting Firm - Customer Case Study

A top consulting firm asked Quid to map 3M’s investment priorities, innovation trends and reputational risks. The goal was to understand where the diversified industrial and healthcare company is investing and innovating—and where media, regulatory or product issues (notably water contamination and product defects) could pose hazards—by analyzing news, investments, patents, earnings calls and job postings.

Quid’s analysis of thousands of documents revealed clear themes: strong patent and R&D focus (adhesives, films and coatings), recent investment emphasis on healthcare and materials, growing engineering and automation hiring, and negative media clustered around PFAS water contamination and product recalls. The findings gave the consulting client a concise view of 3M’s strategic opportunities, acquisition targets and top reputational and margin risks to inform competitive and risk strategies.