Case Study: Top 10 Global Pharmaceutical Company uncovers actionable insights from 1,600 sales-rep notes with NetBase Quid

Top 10 Global Pharmaceutical Company - Customer Case Study

A top‑10 global pharmaceutical company asked Quid to help it understand how conversations about its Brand A for a chronic skin condition were evolving between sales reps and dermatologists. Quid analyzed 1,600 CRM sales‑rep notes from 2015–2018 to surface themes, sentiment and how dialogue shifted after new competitors entered the market.

Quid’s text‑analytics and network clustering revealed 20 conversation themes (biologics was the largest at ~12%), sentiment trends and timeline shifts — for example ~200 notes on biologics and ~120 on Brand A side effects — showing rising focus on biologics, treatment priorities, cost/reimbursement and mixed physician sentiment (excitement about Brand C but concerns over side effects and non‑compliance). The findings produced real‑time, actionable recommendations for the sales force — e.g., probe treatment preferences and address safety with comorbidities — to refine field messaging and priorities.