Case Study: Stance secures Kia Super Bowl commercial with NetBase Quid social analytics

Stance - Customer Case Study

Stance, the breakout sock brand known for its strong ambassador base and social-first strategy, faced a high-stakes challenge when ad agency David and Goliath considered them as a partner for Kia’s Super Bowl spot featuring Christopher Walken. As a challenger without the media budgets of Nike or Adidas, Stance needed to prove it could amplify Kia’s social presence and outshine bigger competitors to win the rare opportunity.

Using NetBase social analytics, Stance quantified share of voice, net sentiment, and passion intensity and demonstrated audience overlap with Kia, proving fans would passionately amplify the campaign. The data helped secure the Super Bowl placement; the effort drove a 654% increase in brand mentions, 50% of conversation from new audiences, 98% net sentiment, and a featured sock that sold out within hours, while the Walken spot became one of Super Bowl 50’s top-performing ads.

Stance

Brett Siranni

Director of Social Media and Digital Content