Case Study: Pivot Conference achieves 79% faster content development and 33% more leads with NetBase Quid

Socially Turbo-Charged Content, Leads and Benchmarking

Pivot Conference, a forum for the future of Social Business, needed faster, more actionable market research to produce timely content, generate leads, and benchmark against competitors in advance of its annual event. The team’s challenge was to streamline research and analysis so they could respond quickly to social trends and better support sales, marketing, and program planning.

Using NetBase’s social analytics dashboards and dynamic widgets, Pivot rapidly identified trends, produced an infographic within a week, built targeted lead lists, and tracked competitor and community sentiment. The platform cut research and development time by 79%, increased content shares by 30%, reduced lead-generation time by 12% while boosting leads by 33%, saved about four hours weekly on benchmarking, and helped the team hit attendee goals two months earlier.

Pivot Conference

Mike Edelhart

CEO