Case Study: Pivot Conference boosts lead generation by 33% and reduces content development time by 79% with NetBase Quid

Social Intelligence for The Future of Social Business

Pivot Conference, a gathering for brands and social professionals focused on the emerging Social Consumer, needed faster, more actionable market research and analysis to support content, lead generation and competitive benchmarking ahead of its annual event. To meet that challenge the Pivot team selected NetBase’s Insight Composer to monitor a year of social data, identify trending topics, and power pre-conference research across multiple projects.

Using customized NetBase dashboards and interactive widgets, Pivot rapidly produced an infographic, built targeted lead lists across four social topics, and benchmarked performance against competitors. The solution cut research and development time by 79%, reduced time spent on social lead generation by 12% while increasing leads by 33%, boosted shares of the conference infographic by 30%, saved about four hours weekly on benchmarking, and helped secure two new ambassadors and meet attendance goals two months earlier.

Pivot Conference

Mike Edelhart

CEO