Case Study: Rock Orange achieves record back-to-school campaign success (29% share of voice, 20x impressions) with NetBase Quid

Rock Orange Uses Netbase to Drive Successful Back-to-school Campaign For Growing E-Tailer

Rock Orange partnered with a large, fast-growing e‑tailer aiming to expand its back-to-school business and better reach moms during a short shopping window. Lacking deep insight into which products, messages and competitor tactics drove conversations, the agency turned to NetBase’s social analytics to benchmark past seasons and uncover what consumers were actually saying.

Using NetBase, Rock Orange analyzed 2013–2014 trends, item-level conversations (e.g., backpack fit, durability, personalization) and competitor strategies like lookbooks and unboxing videos to shape message, timing and channel mix. The resulting campaign—built around targeted content, influencers and owned/earned media—delivered the e‑tailer’s best back-to-school performance to date: a 29% lift in share of voice, a 20x increase in impressions and 8M impressions from partnerships.

RockOrange

Sergio Claudio

Chief Innovation & Strategy Officer