Case Study: Leading Meditation Application achieves actionable cultural and market insights with NetBase Quid

Quid analyzed 2,862 articles on meditation and mindfulness during a fiveyear period to better understand cultural trends around the topic

Quid, a text-analytics and network-mapping firm, analyzed 2,862 articles about meditation and mindfulness over five years to map how public conversation is changing. The challenge was to surface how the narrative shifted from community workshops and clinical treatments toward apps, subscriptions, funding and technology and to identify which players and topics were driving that shift.

Using automated text extraction and network analysis to cluster similar documents, Quid revealed that apps and related funding/acquisitions dominated recent coverage (about 51.7% of articles in the last two years), with Headspace emerging as a prominent node and clinical-trial coverage spiking. The analysis also showed rising social-media and partnership narratives, a boom in subscription-app discussion, and cases like Clintouch—high social engagement but limited media attention—giving stakeholders clear insights for product strategy, partnerships, and market positioning.