Case Study: Stance achieves #1 Share of Voice and 90+ Brand Sentiment with NetBase Quid

Punks and Poets Influencer Program Builds Brand Loyalty and Passionate Following For Stance

Stance, the sock innovator known for its roots in skate, surf and snow culture, needed to grow organically on social media without the marketing budget of larger competitors. The brand wanted to source and manage the most passionate advocates for its Punks and Poets influencer program, streamline a labor‑intensive vetting process, and keep reputational risk in check.

By using NetBase social analytics to measure Net Sentiment and Passion Intensity, Stance pinpointed and monitored the most enthusiastic “Curators of Originality,” hand‑picking influencers for Punks and Poets while enabling real‑time risk management. The program delivered strong business impact: #1 share of voice, 800K Instagram followers, 200M+ impressions/month, a 90+ brand sentiment score, and a 90‑plus ambassador program that boosted reach, efficiency and customer service support.

Stance

Brett Siranni

Director of Social Media and Digital Content