Case Study: Pizza Hut Canada doubles McFly Movie Deal sales with NetBase Quid

Pizza Hut Canada Goes Back to the Future and Doubles Sales

Pizza Hut Canada seized the once‑in‑a‑lifetime Back to the Future Day tie‑in (Oct 21, 2015) and faced the challenge of turning movie nostalgia into measurable sales and buzz. To maximize the one‑day opportunity for their $14.99 McFly Movie Deal and related activation, the brand partnered with NetBase to pinpoint the right influencer audiences and quantify Pizza Hut’s fit in unowned Back to the Future conversations.

Using NetBase social listening and sentiment analysis, Pizza Hut targeted two high‑value segments (gaming and binge‑watching/pizza‑lovers), enlisted 12 organic influencers, and amplified a DeLorean photo‑op and product push. The campaign doubled McFly Meal sales on launch day, delivered a permanent lift in Dinner Box sales and online revenue, generated 18M+ impressions, national earned media with no PR budget, and strong fan engagement at Yonge‑Dundas Square.

Pizza Hut

Andrew Ashton

Digital Marketing Manager