Case Study: PepsiCo boosts Quaker Grits social activity with NetBase Quid

PepsiCo boosts Quaker Grits social activity 50% with NetBase Quid

PepsiCo, a global food and industry leader, sought to identify emerging consumer trends to connect with new audiences for its Quaker Grits brand. The challenge was sifting through endless data points to uncover cultural insights and opportunities in the highly competitive breakfast market. To address this, they turned to the vendor NetBase Quid and its analysis platform.

NetBase Quid's solution provided access to vast data sources and used natural language processing to analyze thousands of consumer verbatims in minutes, a task that would have taken months manually. This enabled PepsiCo to discover a passionate foodie culture around grits, leading to a sponsorship of the Jekyll Island Shrimp & Grits Festival. The results included a 50% increase in social activity, a 15% rise in direct contacts, and significant savings in analysis and campaign development time.

PepsiCo