Case Study: Ogilvy Public Relations achieves faster, more accurate brand insights and 2–3 new-business pitches per week with NetBase Quid

Ogilvy PR Grows Business Using Netbase Platform For Fast, Precise Brand Research

Ogilvy PR’s research team needed a faster, more reliable way to surface social media insights to win new business and protect client brands. Manual, fragmented methods couldn’t keep up with short lead times—at times the team was supporting 2–3 new business pitches per week and needed rapid, accurate sentiment and competitive analysis to make persuasive, data-driven recommendations.

By adopting the NetBase social analytics platform with real-time, patented NLP and global coverage, Ogilvy now delivers trusted social insights alongside traditional research—surfacing social findings a week faster and supporting 2–3 pitches per week. The automated, dimensional view of audience, sentiment, share of voice and media drivers has saved research time, increased confidence in recommendations, and enabled more holistic PR strategies for prospects and clients.

Ogilvy Public Relations

Jillian Fabiano

Research Director