Case Study: Moxie achieves a 46% increase in brand awareness with NetBase Quid real-time social analytics

NetBase Social Listening Helps Moxie Turn Content Around for Chick-Fil-A

Moxie, a full-service creative and development agency, leverages social listening to shape strategy for clients like Chick‑fil‑A. When charged with helping Chick‑fil‑A “win” breakfast, Moxie needed to quickly identify which content would drive the most awareness and engagement by building a 360° view of customers and defining clear success metrics.

Using NetBase’s real-time social analytics, Moxie spotted fans sharing images of chicken doused in honey and produced a honey‑dripping biscuit GIF within hours. The GIF became Chick‑fil‑A’s most engaged GIF ever and boosted breakfast brand awareness by 46%, showing how rapid, data-driven content—often turned around in 30 minutes to four hours—delivers strong results.

Moxie

Shawn McGahee

VP Advanced Analytics