Case Study: Arby’s achieves new-audience buzz and transaction growth with NetBase Quid

Netbase Helps Arby’s Deliver a Delicious Experience to a New Audience Segment

Arby’s, the longtime QSR known for “We have the meats!,” wanted to remind diners its menu goes beyond roast beef and find a unique offering that would resonate with passionate audience segments. Using NetBase social listening, the brand identified a strong, engaged hunting community and faced the challenge of creating a menu item that would authentically appeal to that group while attracting new customers.

Arby’s developed and tested a venison sandwich in select markets, using NetBase to track posts, impressions, sentiment and passion intensity in real time. The test sparked enthusiastic social buzz from hunters and new diners alike, drove repeat visits and transaction growth in test restaurants, and reinforced brand affinity through a product unavailable elsewhere in the QSR space.

Arby’s

Michael Nguyen

SVP Social Media Analytics