Case Study: Credit Suisse achieves accurate six-month stock predictions for apparel and luxury brands with NetBase Quid

Netbase Gives Credit Suisse Predictive Powers For its Investment Clients

Credit Suisse needed a more reliable way to forecast which apparel and luxury brands would perform well for its investment clients, since rapidly shifting consumer preferences made traditional methods (focus groups, small surveys, store checks, gut instinct) inaccurate and risky.

By using NetBase’s social analytics and NLP to monitor consumer conversations and reviews across 200M+ web pages—including tracking 14 luxury handbag brands—Credit Suisse gained real-time sentiment and trend insights that let advisors predict stock movements up to six months ahead, make more confident recommendations, and increase value and protection for investors.

Credit Suisse

Christian Buss

Analyst