Case Study: Coca-Cola achieves 3x campaign engagement lift with NetBase Quid Audience 3D

NetBase Audience 3D™ Empowered Coca-Cola's Personalized Ads

Coca‑Cola wanted to build on the viral success of its “Share a Coke” campaign by driving awareness and engagement on social networks, but faced a crowded ad environment where generic messaging wouldn’t stand out. The challenge was finding a scalable, attention‑grabbing way to reach consumers on Twitter.

Using NetBase Audience 3D, Coca‑Cola created custom Twitter audiences based on the 40 most popular first names (over 4 million users) and served Tailored Audience ads that addressed users by name. The personalized creative drove more than a 3x lift in campaign engagement, generated up to a 10x increase in Twitter customer engagement, and produced more efficient targeting and heightened campaign buzz.

Coca-Cola