Case Study: Microsoft identifies strategic opportunities for growth with NetBase Quid

Microsoft Identifi es Strategic Opportunities for Growth

Microsoft’s Corporate Strategy Office sought to evolve its startup scouting beyond traditional research and relationships to a truly data-driven, unbiased approach that could surface the most disruptive companies early and pinpoint high-potential targets across priority business lines to inform investment and growth decisions.

Using NetBase Quid’s AI-driven consumer and market intelligence platform, Microsoft analyzed news, social media, forums, company financials and patents, applying NLP, a proprietary “inflection” ranking metric and five cross-source criteria to rank and prioritize startups. Advanced queries and continuous intelligence produced a focused, timely pipeline of targets, creating a strategic roadmap that enabled earlier engagement with high-potential companies and informed confidential investment, partnership and acquisition opportunities.

Microsoft