Case Study: Louis Vuitton achieves stronger luxury brand equity and passionate positive sentiment with NetBase Quid

Louis Vuitton - Customer Case Study

Louis Vuitton faced the common luxury challenge of protecting brand equity as affordable-luxury and discount-driven conversations grow. NetBase used social listening to go beyond simple volume and sentiment, flagging discount-related chatter and measuring "brand passion" to detect any erosion of exclusivity versus competitors like Gucci, Chanel and Coach.

Using NetBase’s metrics — share of discount conversation, sentiment by type, and a Brand Passion Index — Louis Vuitton emerged as the most passionately positive brand: 22% share of mentions, net sentiment of 72, 17% passionate positive versus lower rates for competitors, and the lowest negative (11%) and passionate negative (2%) shares. These insights validated LV’s strong luxury positioning and provided real-time benchmarks to monitor and protect brand equity.

Louis Vuitton