Case Study: Leading Consulting Firm achieves actionable CPG digitalization insights with NetBase Quid

Leading Consulting Firm - Customer Case Study

A leading consulting firm needed a clear view of how digitalization was reshaping the consumer packaged goods (CPG) industry. Their challenge was to synthesize nearly 3,000 news articles from the past year to identify emerging technologies, media narratives, sentiment and high-impact stories relevant to clients.

They used Quid to map and cluster 2,980 articles, producing topic shares, network visuals, sentiment and social-engagement metrics. The analysis found blockchain captured the largest share of coverage (≈28%), with robots and logistics digitalization next; robots generated the most social engagement but skewed negative while logistics saw the most positive sentiment. The report also flagged major retailer pilots (Walmart, Alibaba, Carrefour) and growing interest in AI and 3D printing, delivering actionable insights on risks, opportunities and media priorities in CPG digitalization.