Case Study: Britvic achieves 9% brand awareness lift and 200% increase in customer activations with NetBase Quid

Launching an Unknown Brand in a Crowded Market

Britvic, the UK beverage company, faced the challenge of launching its Fruit Shoot brand in a crowded U.S. juice market with minimal budget and little brand recognition against established competitors like Capri Sun and Kool‑Aid. To succeed they needed deeper U.S. insights and a focused, efficient strategy to reach the right moms.

Working with agency Zocalo and using NetBase social listening, Britvic identified “movable moms,” refined creative, targeting and media buys, and launched a blogger influencer program to counter negative category sentiment. The precision campaign delivered a 9% lift in prompted brand awareness, a 200% increase in customer activations, higher sentiment and lower CPMs/CPEs.

Britvic