Case Study: Land Rover achieves a successful Velar launch and targeted audience insights with NetBase Quid

Land Rover - Customer Case Study

Land Rover faced the challenge of launching the Velar in the US while broadening reach without diluting its luxury image. The brand needed to understand distinct audience segments—luxury buyers versus luxury aspirers—and where each group consumes content so messaging and ad placement would resonate.

Using NetBase social listening, the team segmented audiences from multi‑year customer narratives, compared content consumption against the general population, and identified high‑value channels (e.g., Bloomberg, tech outlets) and emerging touchpoints like in‑home assistants and VR. Those insights guided targeted online, mobile and AR campaign elements for the Velar; the launch succeeded in driving awareness and engagement, demonstrating that data‑driven audience targeting improved content strategy and campaign impact.

Land Rover