Case Study: J.D. Power achieves real-time social media insights, 80% cost reduction and a profitable Social Media Intelligence service with NetBase Quid

J.D. Power Realizes Promise of Social Media Analysis to Deliver Insights and Profit

J.D. Power and Associates, a leading market research firm that advises more than 200 brands across categories from automotive to CPG, needed a faster, more accurate and cost-effective way to turn social media data into actionable consumer insights. Its proprietary platform couldn’t keep up with evolving technology, market‑research use cases or the company’s financial targets, and it introduced a three‑day analysis lag that reduced the value of insights for clients.

JDPA adopted the NetBase social analytics platform to perform real‑time analysis on billions of posts, enabling deeper, research‑grade insights without manual coding. The move eliminated the three‑day lag, cut service delivery costs by 80%, supported more than 200 Fortune 500 clients in the first year, and turned Social Media Intelligence into a profitable, multi‑million‑dollar offering.

J.D. Power

David Howlett

Senior Director, Consumer Insights and Strategy