Case Study: James Madison University achieves real-time crisis detection and improved campus safety with NetBase Quid

James Madison University Increases Campus Safety and Avoids Crises With Netbase Social Analytics

James Madison University, a public university of more than 20,000 students, needed to monitor social conversations about hot‑button issues like affordability and student safety but was relying on manual searches of social feeds, news sites and the president’s inbox — a slow, inefficient process that delayed identification and response to reputational or physical threats.

After implementing NetBase’s real‑time social analytics, JMU reduced research time from two days to two hours, gained city‑level and audience‑segment sentiment and emotion insights, and receives alerts for threatening language; the platform’s actionable reports to senior leadership improved crisis response, campus safety, and collaboration with local public safety departments.

James Madison University

Caitlyn Read

Associate Director of Communications