Case Study: iHeartMedia achieves measurable sponsorship ROI and massive social growth with NetBase Quid

Iheart Media Combines Ai With Human Curation For Better Targeting, Brand Attribution and Sponsorship Measurement

iHeart Media, a global media and entertainment leader with 100M registered users and thousands of live and streaming stations, faced the challenge of scaling personalized content and measuring brand impact across an increasingly fragmented digital and social landscape. The company needed better ways to deliver hyper-personalized recommendations, track visual brand mentions, and retain a human touch while operating at national scale.

iHeart combined NetBase Quid’s AI with human curation through its Ignite Platform to drive audience segmentation, targeted amplification, and AI-powered image recognition for sponsorship ROI. The approach enabled personalized artist recommendations, proved sponsorship value with visual tracking, and fueled large-scale growth—examples include 550+ social campaigns, 200M+ video views, 5.8B+ impressions and hundreds of millions of social engagements.

iHeartMedia

Hetal Patel

Vice President, Consumer & Corporate Insights