Case Study: ICC Health increases project size by 20% and cuts research time by over 90% with NetBase Quid

ICC Delivers Effective Communications Strategies and Patient Education in Heavily Regulated Healthcare Industry

ICC, the London-based Healthcare Division of FCB, creates communications and patient education for highly regulated healthcare sectors, including biosimilars. Facing strict regulatory limits and the need to understand patients, clinicians and industry stakeholders quickly, ICC required faster, more accurate social and market insights to shape campaigns and strengthen new-business pitches.

By adopting the NetBase social analytics platform, ICC gained real-time stakeholder insights and a newsroom-style content workflow, enabling faster decision-making and more relevant communications. Trained users rolled the tool out across the agency, cutting research time from days to hours (research reduced by over 90%), supporting 30+ new-pitch opportunities and increasing new project size by 20%.

ICC Health

Faisal Ahmed

Creative Technology and Innovation Director