Case Study: OMD wins new business and cuts research time from 2 days to 2 hours with NetBase Quid

How OMD Upgraded its Social Listening to Win New Business

OMD, a global media and communications agency working with clients like GE, Porsche and Warner Brothers, was losing time and confidence to win new business because its social analytics were slow, fragmented and unreliable. The Social Team spent days manually stitching together insights, forcing them to downplay social recommendations and putting potential pitches at risk.

After adopting NetBase’s integrated social analytics platform, OMD cut research time from two days to two hours, saving roughly $300K annually and about $25K in billable hours per month, while unlocking up to $100K extra social budget per project. With fast, accurate insights and a single dashboard, social strategy became central to pitches, enabling more confident recommendations and helping OMD win new business.

OMD

Meg Poulelis

Social Associate Director