Case Study: iHeartMedia achieves record social reach, 310B impressions and 2× the competition, with NetBase Quid

How Iheartmedia Uses Netbase to Inform And Measure Buzz-worthy Events

iHeartMedia produces more than 60 major live music events each year and faced the challenge of planning, executing and measuring digital and social strategies that drive local relevance, engage listeners, activate influencers, and accurately benchmark performance against past events and competitors.

Using NetBase to analyze social conversations, the digital team tailors editorial content, influencer activations and real-time sentiment monitoring to amplify buzz and address issues as they arise. The data-driven approach doubled social impressions versus competing music events—highlighted by 310B impressions for the iHeartRadio Music Awards—and delivered stronger audience growth, higher engagement and improved event visibility.

iHeartMedia

Michelle Lin

Director of Digital Programs