Case Study: Empower Media Marketing achieves 38.5M impressions and sales lift with NetBase Quid

How Empower Media Marketing Engages Influencers to Build Relationships and Increase Sales

Empower Media Marketing, a creative media agency that builds trust at scale, faced the challenge of finding, vetting, and engaging the right DIY influencers for Dremel’s “Mission to Make” campaign. The agency needed a reliable way to identify influencers who would be authentic fits, negotiate partnerships, and provide clear campaign metrics and timelines to ensure mutually beneficial activations.

Using NetBase Social Analytics, Empower could granularity-screen influencers by engagement (not just follower counts), enroll them in the “Mission to Make” activation, and amplify activity with a branded hashtag and media relations tactics like a Satellite Media Tour. The campaign generated 38.5 million total impressions—including 27 interviews and 9.5 million impressions from the Social Media Tour and 606k from six blog posts—and drove a measurable increase in Dremel sales.

Empower MediaMarketing

Katie Price Ross

Associate Director of Word of Mouth Marketing