Case Study: Global Food Manufacturing Company uncovers acquisition targets and customer insights with NetBase Quid

Global Food Manufacturing Company - Customer Case Study

A global food manufacturer wanted to accelerate growth in healthier snacks and used Quid to screen 1,547 healthy-food companies for acquisition targets, then ran due diligence on 1,275 Amazon reviews to surface product, customer, and operational insights. The challenge was to identify targets that fit the company’s product portfolio and reveal on-the-ground customer sentiment and fulfillment risks before a deal.

Quid’s network and investment analysis highlighted local food and healthier desserts (and chips) as strategic clusters, identified Simple Mills as a promising target, and showed market activity skewed toward dessert investments while large acquirers focused on chips. Review analysis confirmed strong taste and gluten‑free appeal—especially for almond flour crackers—while flagging rising negative feedback driven by packaging, pricing and order errors. The work delivered a prioritized acquisition candidate plus concrete product and operational risks to address in diligence and integration.