Case Study: Fullscreen achieves a major beauty account win and boosts brand awareness with NetBase Quid

Fullscreen Uses Data Driven Insights to Land Major Cosmetics Client

Fullscreen, an agency pitching to a major beauty brand, needed to stand out in a crowded field by proving they understood what drives women to wear a “bold lip.” Using NetBase social analytics, they dug into consumer conversations to reveal that while women admired bold lipstick, lack of confidence and social “rules” kept many from wearing it—and that the rising self-care trend presented an opportunity to change that narrative.

Armed with those insights, Fullscreen crafted a data-driven campaign positioning the client’s lipstick as a confidence-building tool—summed up by the tagline “more firsts, more confidence, more reasons to celebrate.” The pitch won the account and delivered the lipstick’s most successful campaign to date, boosting brand awareness, affinity and organic engagement and laying the groundwork for a long-term client-agency partnership.

Fullscreen