Case Study: Cuisinart achieves 30K impressions and 10K video views with NetBase Quid

Cuisinart Uses Social Intelligence to Craft Delicious Recipe Video Content

Cuisinart, the 46‑year‑old kitchen appliance brand, wanted to boost social engagement by better understanding what consumers sought around holiday meal prep. Tasked with improving video performance for crucial seasonal periods, the brand turned to NetBase to surface real‑time social insights and guide its content strategy.

Using NetBase social analytics, Cuisinart discovered both expected holiday recipe demand and an unexpected Labor Day barbecue audience, prompting a shift from product demos to short recipe videos featuring its premium line (including a Griddler grilling video). The targeted approach identified a new audience segment and drove roughly 30K impressions and about 10K video views—vastly outperforming prior product videos that received only 300–400 views.

Cuisinart

Mary Rodgers

Director of Marketing Communications