Case Study: Compassion International (child sponsorship NGO) scales global supporter engagement and measures brand impact with NetBase Quid

Compassion International - Customer Case Study

Compassion International is a global child-sponsorship and humanitarian organization working with more than 8,000 local churches across 25 countries to improve long-term outcomes for children living in poverty. Facing a major shift from a traditional fundraising model to a ministry-focused approach and a global rebrand, Compassion needed deeper insight into supporter motivations, brand perception, and the external forces affecting their audiences across multiple markets.

Compassion adopted the NetBase Quid platform to analyze supporter surveys, call-center feedback, social conversations, and influencer impact, building robust social listening and audience segmentation capabilities. The work supported a successful rebrand and ongoing global reporting—driving targeted influencer partnerships, clearer brand metrics, and measurable engagement (≈152,650 mentions, 1.8M engagements, 90% net sentiment, high passion intensity)—and enabled continued tracking of trends that affect their mission.

Compassion International