Case Study: Chevrolet Global Content Studio achieves consistent global brand messaging and increased brand awareness with NetBase Quid

Chevrolet Uses Customer Insights From Netbase to Rev up Global Presence

Chevrolet’s Global Content Studio set out to expand the automaker’s strong U.S. reputation into new international markets without diluting core brand identity. The team needed real-time, sentiment-driven social listening to understand local conversations, manage potential crises, and craft messaging that resonated locally while remaining consistent globally—capabilities their previous tools could not deliver.

By adopting NetBase’s social analytics platform, Chevrolet gained instant, region-specific customer insights that informed campaign planning and content creation across 10 markets. The result was consistent brand messaging, improved brand health through better understanding of social issues, and increased awareness and engagement with new target audiences.

Chevrolet Global Content Studio

Hendrik Janse Van Rensburg

Director