Case Study: CBD Marketing achieves real-time consumer insights and $40K annual savings with NetBase Quid

CBD Marketing Uses Netbase to Turn B2B Client into Valued Industry Resource

CBD Marketing used NetBase to help a large B2B industrial building-materials manufacturer prepare for an anticipated OSHA rule that could spark negative social conversation and hurt sales. The challenge was to monitor sentiment across stakeholders (competitors, trade groups, attorneys, activists) and decide whether to respond publicly or proactively support customers.

Using NetBase’s real-time social analytics and keyword alerts, CBD quickly assessed conversation volume, spotted competitor and attorney misinformation, and advised against a reactive response. Instead they distributed a customer readiness packet, preserving sales and positive sentiment, cutting research time from one day to two hours, and saving about $40K annually while positioning the client as a trusted industry resource.

CBD Marketing

Sarah Flagg

Sr. Account Executive – PR and Social Media