Case Study: Camp + King achieves over 3 million social reach with NetBase Quid

Camp + King Reaches Over 3 Million With ‘UGG For Men’ Social Campaign

San Francisco agency Camp + King was chosen to lead creative for UGG’s 2016 “UGG for Men” campaign and faced a focused challenge: identify the right male social influencers with the right voice and reach to promote a targeted product line without a large media buy.

Camp + King used NetBase to evaluate 200 candidate influencers, narrow the list to 10 ideal personalities, and send each a personalized pair of slippers; two early posts (including from Dwyane Wade) helped the extremely low‑cost effort reach more than 3 million people on social media.

Camp + King

Kristin Johansen

Social Media Strategist