Case Study: Branch Creative Network achieves 41K sweepstakes entries, increased awareness and consumer insights with NetBase Quid

Branch Creative Network and Netbase Help Ford Get Muddy For Women’s Health

Branch Creative Network, working with Jackson Dawson and NetBase, helped Ford turn its Dirty Girl Mud Run sponsorship into a year‑long engagement opportunity. Ford’s challenge was to identify the creative content and messaging that would most resonate with the event’s largely female audience and to capture actionable consumer insights to inform future campaigns.

They launched the “Ford Mud Mode Makeover Sweepstakes” and used NetBase social listening to test three visual concepts, finding that images of muddy participants with Ford vehicles performed best. The resulting seven‑city tour and targeted creative drove 41,000 contest entries, boosted brand awareness and engagement, and delivered detailed entrant insights and brand perception data for ongoing marketing.

Branch Creative Network

Katherine Jacoby

Branch Creative Network